March 21, 2014
FOR IMMEDIATE RELEASE: PRINT IS NOT DEAD!
In one Sunday newspaper insertion in the local paper, the ad Barker & Christol created for The Jones Company elicited 120 individual responses and $50 million in potential sales. Unheard of results!
Another ad had such a great concept headline that the region’s leading newspaper picked up our phrase “woman cave” for the trend towards mandatory luxury kitchens and baths.
Grabbing the headlines is what it’s all about. But so is making an impact on your audience with a strong brand presence. Barker & Christol consolidated Jones’ brand presentation and created an approach to offline marketing and branding that is as efficient and top quality as a new Jones Home.
When you know how to tell the right story, in the right way, to the right people and at the right time, you get results.