Contrary to popular belief, there’s a lot of things that go into managing social media and narrowing down what you should be doing with it can turn out to be a harder task than you thought. Figuring out when to post, how much to post, what to post, and who’s going to like what you post, all while hoping it’s growing your audience is just a small handful of things you’re worried about on a daily basis. All of those things are important, but wouldn’t it be nice to have a list of surefire ways to be successful on social media that you could focus your attention on? After taking a look at our own social media accounts and various others, we made you this list of four things that we think everyone should be focusing on:
1. Stick to a set of primary channels.
There are so many popular social platforms online that it’s hard not to feel the need to be active on every single one. After all, you wouldn’t want to miss out on anything, right? Wrong. Your social media efforts are actually going to be more effective by identifying one or two main platforms that your target audience is spending the most time on and exclusively posting to those channels. For example, we chose Facebook as the primary channel for our client City Tile because an overwhelming majority of our audience is mainly using that platform. Now you might be thinking, “But wouldn’t posting on other platforms help me grow my audience?” Honestly, probably not, or at least not enough for the time and effort you would have to put towards effectively using a platform with users that don’t fit your target audience. On top of that, it would just end up taking away from your overall effectiveness you could be having on the platforms where your audience actually is. Find what you’re good at and stick to it.
2. Posting consistently is more important than posting frequently.
We know what you’re thinking, “Wait, aren’t those the same thing?” The difference is subtle, but important. Posting consistently refers to creating a posting schedule and sticking to it. The point of this is to make it easy for your followers to keep up with your content and look forward to your next daily or weekly post. Followers like when your posting schedule is predictable because it provides them with a sense of structure. Posting frequently means you’re publishing content on an interval basis, where you might go through a period of posting a lot, then a period of not posting at all. This leaves your followers confused on when to go and check for your latest content. It also causes frequent halts in your engagement and follower momentum.
3. Post more video content.
A study done by the Content Marketing Institute shows that four times as many consumers would rather watch a video about a product than read about it. Using short videos on social media is currently one of the most effective ways to reach consumers and get them engaged. Video content is so effective because, as humans, that’s just how we work. When text or audio information is presented to us, we only remember about 10% of it a few days later, but attach an image or video to it and we remember about 65%. The trend of using short videos is nothing new, but if you aren’t doing it, you’re missing out. Just take a scroll down your Facebook News Feed and you’ll notice that a majority of content is video.
4. Truly engage with your followers.
We all want our followers to “like”, comment, and share every post we make, but let’s be honest, it just doesn’t happen. How can we expect them to engage with us when we aren’t truly engaging with them? It’s like texting an old friend and being seriously hurt when they hit you with a NTB (no text back). Same principle. Responding back to your audience in every way you can when they engage with you is key to driving more engagement from other members of your audience. Engaging back with your audience shows them that your brand has a personality and reaches them on a more personal level. So, from now on, when one of your followers comments on a post, give it a “like” and reply to let them know you actually read and care about them, just like old pals.
Narrowing your social media efforts to a handful of goals is easier said than done. So, that’s why we did it for you with this list. However, the effectiveness of social media is all up to whether or not you dedicate the time it takes to make it work, because trust us, it takes a good bit of time. But, hey, we have faith in you! For examples of this list being implemented, check out Roscoe Brown, Inc. and City Tile & Floor Covering and give us a “like,” we promise it’s worth it.