In the fast-moving world of marketing, where deadlines are tight and strategies are always changing, a bit of humor can make a big impact. That’s where memes come in; they are fun, relatable, and a perfect way to capture the everyday quirks of the industry.
The word “meme” was introduced by British evolutionary biologist Richard Dawkins in his 1976 book The Selfish Gene. Dawkins used the term to explain how cultural ideas circulate and replicate in a manner similar to genetic evolution. The term comes from the Greek word mimēma, meaning “that which is imitated,” and it existed long before the rise of the internet.
Today, memes have taken on a new life, serving as both a form of entertainment and a powerful marketing tool. They resonate with audiences, providing a humorous lens through which we can view our everyday challenges.
In this post, we’ll explore five relatable marketing memes that are sure to brighten your day and remind you that, while marketing can be serious business, it doesn’t always have to be! So, get ready to laugh, nod in agreement, learn some tips, and maybe even share a few with your colleagues.
The Fastest Way to Get Unfollowed
A good rule of thumb is to post three times with content that adds value (entertains, inspires, or informs) for every one promotional post. Hop on trends, and show off your business’s personality to really engage and start conversations with your audiences.
The Marketing Reality Check
Sometimes having a smaller marketing budget means getting creative with cost saving strategies. Using organic social media to reach your target audience is a great cost effective marketing tactic for your business without having to spend a lot of money.
Realizing You’re Old
Using slang terms in your marketing can help you connect with younger demographics. Just be careful when you use them to do your research. Many times, slang terms have meanings you will never expect. You can use sites like Google or Urban Dictionary to check the meaning before you make the mistake of using something that is more inappropriate than you meant it to be. We’ve done some of that research for you in this blog post. Be sure to check it out!
Give Me the Cards
Looking for an easy two-sentence description of what a brand is that anyone can understand? You’ve come to the right place. A brand is how people see and feel about a company or product based on its name, logo, and the experiences it provides. It’s the overall impression that makes it stand out from others and helps customers recognize and trust it.
We All Know This Feeling
Since every campaign is unique, the most effective CTAs will vary depending on your target audience. When crafting your CTAs, be clear and direct—make sure the audience knows exactly what to expect when they click, so they’re not left wondering where they’ll end up.
And there you have it, five marketing memes that are not only good for a laugh but also a reminder that we’re all in this crazy, fast-paced world together. Whether you’re grappling with tight budgets, navigating the ever-changing slang, or just trying to explain to someone that a logo isn’t a brand, humor is a great way to keep your sanity intact.
So the next time you’re stuck in a campaign grind, remember: even in the world of deadlines and KPIs, a little meme magic can brighten your day and remind you why you love what you do.