by Bri Malaspino | Dec 16, 2024 | Marketing
We see numerous marketing messages every day. Those messages that break through the clutter and move us to action, are not a coincidence. Effective messages take planning and strategy. At B&C, we know that the parameters have to be clearly defined, in order to...
by Bri Malaspino | Dec 2, 2024 | Uncategorized
The visual of a dart or arrow hitting the bullseye of a target is often used to represent a marketer’s target audience. It’s an appropriate image that likely influenced the term with its roots in the early 20th century. Today, this ubiquitous symbol still represents...
