by Brooks Christol | Dec 19, 2024 | Marketing
Picture this: You’re sitting at your desk [okay, safe bet, you’re thinking], calendar open to December [alright…that’s pretty good], and you’re staring at a blank Word doc with only the headline “Annual Marketing Plan”...
by Brooks Christol | Oct 21, 2024 | Marketing
Advertising Agency or Strategic Marketing Firm – We’re not talking the same language. Let’s face it, marketing today is like navigating a maze blindfolded. You’ve got tens of thousands of tactical options. So, it’s no wonder businesses often turn to...
by Brooks Christol | Feb 16, 2024 | Uncategorized
The Chameleon Effect: Why Your Brand Needs a Consistent, Yet Adaptable, Voice Imagine encountering a chameleon at a party. Yeah, those lizard things. One moment it’s spouting Shakespearean sonnets, the next it’s throwing shade to the ‘hood around like...
by Brooks Christol | Jul 12, 2023 | Uncategorized
Do I Need an Advertising Agency? Quite obviously, I’m biased. You do. Now, I could end the post here, drop the mic, and walk away. But where’s the fun in that? After all, I believe in advertising agencies so much that I decided to throw my hat in the ring and...
by Brooks Christol | Jan 16, 2023 | Uncategorized
“Who is your audience?” is akin to asking, “What’s the meaning of life?” in the marketing realm. It’s a question guaranteed to cause some head-scratching, whether you’re chatting with your marketing team over coffee or...
