by Brooks Christol | Mar 17, 2025 | Artificial Intelligence, Marketing
If you’ve ever wondered how AI is reshaping marketing—or if you’re just tired of hearing buzzwords like “personalization at scale” and “predictive analytics” thrown around without explanation—you’re in the right place. I decided to put five AI tools to the test,...
by Kyleigh Sadler | Mar 3, 2025 | Marketing
Great marketing isn’t just about getting seen, it’s about getting shared. Whether it’s a social media post, blog, email, or ad, the most effective content is the kind people want to engage with and pass along. So how do you create content that sparks that kind of...
by Taylor Brandon | Feb 10, 2025 | Marketing
In today’s fast-paced digital world, a well-defined marketing strategy is essential for small businesses aiming to stand out. Whether you’re launching a new venture or refining your existing approach, now is the perfect time to assess your current strategy and...
by Kyleigh Sadler | Jan 8, 2025 | Marketing, Uncategorized
The Power of New Year’s Resolutions in Marketing: How to Align Your Brand Goals with Consumer Behavior New Year’s brings with it a powerful sense of renewal and change within many people. Towards the end of the year, they begin to self-reflect and create their New...
by Kyleigh Sadler | Dec 30, 2024 | Marketing
In the fast-moving world of marketing, where deadlines are tight and strategies are always changing, a bit of humor can make a big impact. That’s where memes come in; they are fun, relatable, and a perfect way to capture the everyday quirks of the industry. The...
by Brooks Christol | Dec 19, 2024 | Marketing
Picture this: You’re sitting at your desk [okay, safe bet, you’re thinking], calendar open to December [alright…that’s pretty good], and you’re staring at a blank Word doc with only the headline “Annual Marketing Plan”...
by Bri Malaspino | Dec 16, 2024 | Marketing
We see numerous marketing messages every day. Those messages that break through the clutter and move us to action, are not a coincidence. Effective messages take planning and strategy. At B&C, we know that the parameters have to be clearly defined, in order to...
by Bri Malaspino | Dec 2, 2024 | Uncategorized
The visual of a dart or arrow hitting the bullseye of a target is often used to represent a marketer’s target audience. It’s an appropriate image that likely influenced the term with its roots in the early 20th century. Today, this ubiquitous symbol still represents...
by Betsy Durso | Nov 18, 2024 | Marketing
Imagine you are shopping for some basic khaki pants. While perusing the monotone rack you see a hot pink, sparkly toddler dress, obviously placed in the wrong section. Or flip it: you are shopping for your toddler and come across a Black Sabbath XL tee between all the...
by Taylor Brandon | Nov 4, 2024 | Marketing
Leveraging the Power of Social Media Influencers: A Guide to Authentic Engagement In today’s digital world, social media influencers have redefined how brands connect with their audiences. They’ve become the go-to storytellers who shape trends and conversations,...
