by Kyleigh Sadler | Jan 8, 2025 | Marketing, Uncategorized
The Power of New Year’s Resolutions in Marketing: How to Align Your Brand Goals with Consumer Behavior New Year’s brings with it a powerful sense of renewal and change within many people. Towards the end of the year, they begin to self-reflect and create their New...
by Kyleigh Sadler | Dec 30, 2024 | Marketing
In the fast-moving world of marketing, where deadlines are tight and strategies are always changing, a bit of humor can make a big impact. That’s where memes come in; they are fun, relatable, and a perfect way to capture the everyday quirks of the industry. The...
by Brooks Christol | Dec 19, 2024 | Marketing
Picture this: You’re sitting at your desk [okay, safe bet, you’re thinking], calendar open to December [alright…that’s pretty good], and you’re staring at a blank Word doc with only the headline “Annual Marketing Plan”...
by Bri Malaspino | Dec 16, 2024 | Marketing
We see numerous marketing messages every day. Those messages that break through the clutter and move us to action, are not a coincidence. Effective messages take planning and strategy. At B&C, we know that the parameters have to be clearly defined, in order to...
by Bri Malaspino | Dec 2, 2024 | Uncategorized
The visual of a dart or arrow hitting the bullseye of a target is often used to represent a marketer’s target audience. It’s an appropriate image that likely influenced the term with its roots in the early 20th century. Today, this ubiquitous symbol still represents...
by Betsy Durso | Nov 18, 2024 | Marketing
Imagine you are shopping for some basic khaki pants. While perusing the monotone rack you see a hot pink, sparkly toddler dress, obviously placed in the wrong section. Or flip it: you are shopping for your toddler and come across a Black Sabbath XL tee between all the...
by Taylor Brandon | Nov 4, 2024 | Marketing
Leveraging the Power of Social Media Influencers: A Guide to Authentic Engagement In today’s digital world, social media influencers have redefined how brands connect with their audiences. They’ve become the go-to storytellers who shape trends and conversations,...
by Brooks Christol | Oct 21, 2024 | Marketing
Advertising Agency or Strategic Marketing Firm – We’re not talking the same language. Let’s face it, marketing today is like navigating a maze blindfolded. You’ve got tens of thousands of tactical options. So, it’s no wonder businesses often turn to...
by Jessica Frazer | Oct 7, 2024 | Marketing, Uncategorized
Return on Investment (ROI)—the ultimate measure of success in marketing. Ever felt like calculating ROI is trying to navigate a maze blindfolded? We get it, ROI can seem like a confusing labyrinth. But don’t worry, we’re here to untangle it and make your marketing...
by barkerchristol | Sep 27, 2024 | Marketing
Building brand loyalty is one of the most valuable investments a business can make. We’ve already discussed steps towards building brand loyalty in our blog post here: https://barker-christol.com/building-brand-loyalty/ Loyal customers not only provide...
