by Brooks Christol | Dec 19, 2024 | Marketing
Picture this: You’re sitting at your desk [okay, safe bet, you’re thinking], calendar open to December [alright…that’s pretty good], and you’re staring at a blank Word doc with only the headline “Annual Marketing Plan”...
by Bri Malaspino | Dec 16, 2024 | Marketing
We see numerous marketing messages every day. Those messages that break through the clutter and move us to action, are not a coincidence. Effective messages take planning and strategy. At B&C, we know that the parameters have to be clearly defined, in order to...
by Bri Malaspino | Dec 2, 2024 | Uncategorized
The visual of a dart or arrow hitting the bullseye of a target is often used to represent a marketer’s target audience. It’s an appropriate image that likely influenced the term with its roots in the early 20th century. Today, this ubiquitous symbol still represents...
by Betsy Durso | Nov 18, 2024 | Marketing
Imagine you are shopping for some basic khaki pants. While perusing the monotone rack you see a hot pink, sparkly toddler dress, obviously placed in the wrong section. Or flip it: you are shopping for your toddler and come across a Black Sabbath XL tee between all the...
by Taylor Brandon | Nov 4, 2024 | Marketing
Leveraging the Power of Social Media Influencers: A Guide to Authentic Engagement In today’s digital world, social media influencers have redefined how brands connect with their audiences. They’ve become the go-to storytellers who shape trends and conversations,...
by Brooks Christol | Oct 21, 2024 | Marketing
Advertising Agency or Strategic Marketing Firm – We’re not talking the same language. Let’s face it, marketing today is like navigating a maze blindfolded. You’ve got tens of thousands of tactical options. So, it’s no wonder businesses often turn to...
by Jessica Frazer | Oct 7, 2024 | Marketing, Uncategorized
Return on Investment (ROI)—the ultimate measure of success in marketing. Ever felt like calculating ROI is trying to navigate a maze blindfolded? We get it, ROI can seem like a confusing labyrinth. But don’t worry, we’re here to untangle it and make your marketing...
by barkerchristol | Sep 27, 2024 | Marketing
Building brand loyalty is one of the most valuable investments a business can make. We’ve already discussed steps towards building brand loyalty in our blog post here: https://barker-christol.com/building-brand-loyalty/ Loyal customers not only provide...
by barkerchristol | Sep 13, 2024 | Marketing
The world of advertising is evolving at lightning speed, and keeping up with the latest trends can be a game-changer for your business. Whether you’re a seasoned marketer or just dipping your toes into the marketing pool, these top five trends will help you stay...
by Sophie Hensiek | Aug 29, 2024 | Marketing
The Benefits of Using Slang in Marketing Slang has been around for generations and generations. But these days, it’s evolving faster than you can say “trendsetter,” and if you want to stay #relevant in today’s marketing game, understanding...
