by barkerchristol | Aug 5, 2024 | Marketing
Email marketing might seem like an old dog in the digital world, but it’s got some of the best tricks up its sleeve. With a return on investment (ROI) of $42 for every dollar spent, it’s clear that email is far from obsolete. But how do you ensure your emails don’t...
by barkerchristol | Jul 17, 2024 | Uncategorized
In today’s digital landscape, where attention spans are shorter than ever, the ability to create compelling content is a valuable skill for anyone seeking to captivate an audience. Whether you’re a blogger, marketer, or business owner, crafting...
by barkerchristol | May 30, 2024 | Marketing
Summer is a season brimming with opportunities for businesses to engage with their audience in fresh and exciting ways. As the days get longer and warmer, consumers are in the mood for fun and adventure, making it the perfect time to roll out creative promotions,...
by barkerchristol | May 24, 2024 | Marketing
Sometimes being the endless idea factory that we are at B&C means walking our clients (plus our soon-to-be clients – you know who you are) through the many questions that exist in the big, bright world of creative marketing. It’s one thing to market...
by barkerchristol | Apr 18, 2024 | Uncategorized
Brand loyalty is the holy grail for companies. It’s not just about acquiring customers, but also about retaining them and turning them into brand advocates. Creating a deep, emotional connection with your audience is the key to achieving this goal. In this...
by barkerchristol | Mar 26, 2024 | Artificial Intelligence, Uncategorized
Artificial Intelligence (AI) has become a game-changer for businesses across industries, seemingly overnight. Whether you’re a tech giant or a small startup, harnessing the power of AI can provide a competitive edge and open up countless new possibilities for...
by Brooks Christol | Feb 16, 2024 | Uncategorized
The Chameleon Effect: Why Your Brand Needs a Consistent, Yet Adaptable, Voice Imagine encountering a chameleon at a party. Yeah, those lizard things. One moment it’s spouting Shakespearean sonnets, the next it’s throwing shade to the ‘hood around like...
by Brooks Christol | Jul 12, 2023 | Uncategorized
Do I Need an Advertising Agency? Quite obviously, I’m biased. You do. Now, I could end the post here, drop the mic, and walk away. But where’s the fun in that? After all, I believe in advertising agencies so much that I decided to throw my hat in the ring and...
by Brooks Christol | Jan 16, 2023 | Uncategorized
“Who is your audience?” is akin to asking, “What’s the meaning of life?” in the marketing realm. It’s a question guaranteed to cause some head-scratching, whether you’re chatting with your marketing team over coffee or...
