by Bri Malaspino | Dec 2, 2024 | Uncategorized
The visual of a dart or arrow hitting the bullseye of a target is often used to represent a marketer’s target audience. It’s an appropriate image that likely influenced the term with its roots in the early 20th century. Today, this ubiquitous symbol still represents...
by Jessica Frazer | Oct 7, 2024 | Marketing, Uncategorized
Return on Investment (ROI)—the ultimate measure of success in marketing. Ever felt like calculating ROI is trying to navigate a maze blindfolded? We get it, ROI can seem like a confusing labyrinth. But don’t worry, we’re here to untangle it and make your marketing...
by barkerchristol | Jul 17, 2024 | Uncategorized
In today’s digital landscape, where attention spans are shorter than ever, the ability to create compelling content is a valuable skill for anyone seeking to captivate an audience. Whether you’re a blogger, marketer, or business owner, crafting...
by barkerchristol | Apr 18, 2024 | Uncategorized
Brand loyalty is the holy grail for companies. It’s not just about acquiring customers, but also about retaining them and turning them into brand advocates. Creating a deep, emotional connection with your audience is the key to achieving this goal. In this...
by barkerchristol | Mar 26, 2024 | Artificial Intelligence, Uncategorized
Artificial Intelligence (AI) has become a game-changer for businesses across industries, seemingly overnight. Whether you’re a tech giant or a small startup, harnessing the power of AI can provide a competitive edge and open up countless new possibilities for...
by Brooks Christol | Feb 16, 2024 | Uncategorized
The Chameleon Effect: Why Your Brand Needs a Consistent, Yet Adaptable, Voice Imagine encountering a chameleon at a party. Yeah, those lizard things. One moment it’s spouting Shakespearean sonnets, the next it’s throwing shade to the ‘hood around like...
