by Brooks Christol | Feb 16, 2024 | Uncategorized
The Chameleon Effect: Why Your Brand Needs a Consistent, Yet Adaptable, Voice Imagine encountering a chameleon at a party. Yeah, those lizard things. One moment it’s spouting Shakespearean sonnets, the next it’s throwing shade to the ‘hood around like...
by Brooks Christol | Jul 12, 2023 | Uncategorized
Do I Need an Advertising Agency? Quite obviously, I’m biased. You do. Now, I could end the post here, drop the mic, and walk away. But where’s the fun in that? After all, I believe in advertising agencies so much that I decided to throw my hat in the ring and...
by Brooks Christol | Jan 16, 2023 | Uncategorized
“Who is your audience?” is akin to asking, “What’s the meaning of life?” in the marketing realm. It’s a question guaranteed to cause some head-scratching, whether you’re chatting with your marketing team over coffee or...
