A Broadly Specific Design

By design, many of the messages we see every day are broadly specific. Here’s a definition of broadly specific messaging – “A memorable or stirring statement that uses broad and specific elements.” For a mental picture, being broadly specific is like climbing a mountain. On the peak of the mountain sits a massive oak tree. […]
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Illustrative drawling of people side by side saying the word just.

It’s just a word.

We’re on a mission at B&C these days. Our goal — to eliminate the word JUST from our vocabulary. This four-letter word ranks as one of the most powerful and underestimated words in English. Michelle and Brooks will take you on a journey of a diminutive word of great power. Thoughts from Brooks: It’s my […]
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Steve and Brooks taking a photo together at the office space

The B&C Agency

In an ongoing discussion, Steve Barker and Brooks Christol of Barker & Christol casually talk about their precocious but mature advertising agency. Both partners – Steve Barker is Creative Director, Brooks Christol is Chief Strategist and Utility Player – answered my questions, and they’ll answer yours, too. Just tag them #B&C_Q&A. SO WHAT BROUGHT YOU […]
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five stars image

5-stars on Clutch

Barker & Christol Gets 5-Stars on Clutch   We’ve had a lot to celebrate recently. With a successful 2017 under our belts, including being recognized as a top Nashville advertising agency, we’re taking on 2018 with an eye for opportunity, challenge, and great client relationships. There’s nothing like starting off the year with a win, […]
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Business, Technology, Internet and network concept. Young busine

Google “bAdWords”

Google “bAdWords”: What are Negative Keywords Anyway? Google. We all use it. If you’re reading this, you probably even use AdWords. But, are you getting everything you can out of your AdWords campaigns? Are you getting the best return on your investment out of your ads? Well, if you’re not utilizing negative keywords in your […]
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