Red Cross Capital Solicitation Brochure

A brochure on which to build the future of emergency response.

We only had to create the hardest working hand out in fundraising history.

CHALLENGE
The Red Cross is expected to overcome every obstacle to provide crisis response, and we were glad to provide a helping hand. The American Red Cross Heart of Tennessee Chapter needed to raise capital to renovate a building for new offices and a blood donation center, and to do so, it was necessary to pitch to philanthropic foundations. Often these boards do not allow an in-person presentation so the submitted materials need to do all the selling.

TACTICS
We created a completely unique physical brochure. 3-color silk screen printing on chip board stock, bound with a single book binding post and sealed with the familiar tape and gauze used after blood donation.

RESULTS
The money was raised in short order. The brochure did exactly what it was supposed to do and the new headquarters is open and running.

Project Info

CLIENT
American Red Cross, TN Chapter
DELIVERABLES
Brochure
PARTNERSHIPS
Grand Palace Silkscreen
American Red Cross Capital Brochure Layout Design Image
American Red Cross Capital Brochure Layout Design Two Image
American Red Cross Capital Brochure Layout Design Three Image
American Red Cross Capital Brochure In Hands Image
American Red Cross Brochure Full Layout
American Red Cross Brochure Full Layout