MTCS Enrollment Integrated Campaign

For a community to stand out, it needs a Different School.

All things being equal, we found the USP.

CHALLENGE
Convince parents of school-age children that MTSC is worth the investment. You see, Murfreesboro has a great public school system, so why would they spend their money on a private education?

TACTICS
Online, in print, outdoor and direct mail all join up to make the case for a Christian-based education. Pointing out the only difference that matters to their audience. The schools in the area are all good schools, but only one taught the spiritual foundation that they want for their kids. The campaign tactics all point the prospects to the custom landing page that fleshed out the details and guided them to contacting the school.

RESULTS
The campaign beat enrollment goals and increased the perceived value of the school in the community, setting up a residual increase in fundraising and other benefits.

Project Info

CLIENT
Middle Tennessee Christian School 
DELIVERABLES
Direct Mail, Outdoor, Landing Page
PARTNERSHIPS
Photography, Andrew Morton
MTCS Orange Campaign
Middle Tennessee Christian School Print Layout Design on Card Image
Middle Tennessee Christian School Billboard Layout Design
Middle Tennessee Christian School Photograph of Children Smiling
Middle Tennessee Christian School Photograph of Children in Class Raising Hands
Middle Tennessee Christian School Photograph of Children in Hall Way Smiling