Archives of #Advertising

Illustrative drawling of people side by side saying the word just.

It’s just a word.

We’re on a mission at B&C these days. Our goal — to eliminate the word JUST from our vocabulary. This four-letter word ranks as one of the most powerful and underestimated words in English. Michelle and Brooks will take you on a journey of a diminutive word of great power. Thoughts from Brooks: It’s my […]
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Dinosaurs running from meteors

Is Social Media Marketing Dying?

Oh, you stop it. Stop it right there. Of course social media marketing isn’t going the way of the dinosaur. Now, is it still the shining centerpiece & catch-all of marketing strategies across the board? No, not exactly. When social media platforms were first used for business it was like an internet version of the […]
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Illustration of a group of people

Do You Actually Know Your Audience?

Who is your audience? It’s one of those questions you’re guaranteed to be asked by your marketing team. We must know. But you may be thinking that it’s an unfair question because your marketing team should absolutely know your audience. Right? Yes and no. Audiences aren’t just demographics such as Male or Female, 18-24, with […]
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Image of a computer monitor with text on the screen

What is Local SEO

Are you a Dentist? A Lawyer? Do you own a local coffee shop? Perhaps you’re a photographer that finds clients locally. These professions, and many more, rely on searchers finding them on search engines such as Google. You may not know it, but according to Google’s research studies, “4 in 5 consumers use search engines […]
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Girl taking a photo of a wall of graffiti

Creativity Rut? 10 Easy Ways Out

 We’ve got some really creative minds at Barker & Christol. Like, award-winning, degree-holding, grade A creative brains. But even the best of the best get in a rut. So what do our folks do when their creative juices run dry? We asked and they spilled. Nap. 20 minutes a day keeps the doctor away, right? […]
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Design with an egg and text on it

Marketing. It’s not just for breakfast anymore.

  I’m always looking for marketing messages imbedded in everyday places and last weekend I found a treasure trove. First, on the flight to Dallas, Delta literally placed one in my lap. When I received my Diet Coke, the napkin under the cup almost made me laugh out loud. Then as my wife checked us […]
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Wierd photo of some of the people at B&C

Cake for Consideration: Celebrate You

Stay! It’s not everyday It’s your birthday. But when it is, the last place most people want to be is at work. I cherish the people I work with. I always have. From working at Wendy’s in high school to finally starting a career at Barker & Christol, rarely do you get the chance to […]
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Photo of our Summer intern Shelby

A Summer of Shelby: Meet the Intern

Hey, my name is Shelby Deaton… well Piatt as of October 2015. I will answer to both though. I am a recent graduate from Nossi College of Art where I earned my Bachelor’s degree in Graphic Design Media. That is also where I found my passion for the advertising industry. I grew up in the […]
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