Colonoscopy Month Awareness Ads
Just to be clear. No excuse is good enough.
Excuses. Excuses. Excuses.
Challenge
Make the uncomfortable subject of colonoscopy approachable for potential patients of Amsurg endoscopy centers.
Tactics
Sometimes the best way to approach an uncomfortable subject is to tackle it head on. Exaggerated versions of lame excuses make compelling headlines. And boy, does that work.
Result
Getting the attention of the audience and then giving them the facts about the procedure earned colonoscopies a place in the collective thinking and increased calls to the Amsurg endoscopy centers nationwide.
Client
Amsurg
DELIVERABLES
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Partnership
Hawkins Photography: Dave Hawkins