Roscoe Brown Branding & Integrated Campaign

Rebranding a 75-year old HVAC company takes more than just hot air.

Finding the perfect spokesperson? Yep. We do that.

CHALLENGE
The market for HVAC services is crowded and loud. Some of the players have a massive presence and we needed to get our client noticed.

TACTICS
We found the perfect spokesman. Friendly and down to earth. An everyman that would be welcome in your home. Combined with an off center concept and an award winning jingle, the ads make the most of the media dollars. We also use Travis the spokesperson online, in print and outdoor.

RESULTS
After 4 years it still nice to hear people respond to the mention of the client by singing the jingle. But it's nicer to see sales figures growing rapidly, and steadily. Good job Travis!

Project Info

CLIENT
Roscoe Brown
DELIVERABLES
TV, Radio, Print, Outdoor, Website, Direct Mail, Social
ART DIRECTOR
Video: Arsenal Films, Hummingbird Productions, Radio: Spotland Productions
Photography: Hawkins Studio, Dave Hawkins
CAMPAIGN ELEMENTS

Billboards

Roscoe Brown Heating and Cooling Billboard Layout Design Image
Roscoe Brown Heating and Cooling Insulation Billboard Layout Design Image
Roscoe Brown Heating and Cooling Heating Billboard Layout Design Image
Roscoe Brown Heating and Cooling Geothermal Billboard Layout Design Image
Roscoe Brown Heating and Cooling Cooling Billboard Layout Design Image
Roscoe Brown Heating and Cooling Air Quality Billboard Layout Design Image
PRINT

Magazine Ad

Roscoe Brown Heating and Cooling Yep Campaign Magazine Ad Layout Design Image
Roscoe Brown Heating and Cooling Yep Campaign Magazine Ad Layout Two Design Image
Roscoe Brown Heating and Cooling Yep Campaign Magazine Ad Layout Three Design Image