What We're Excited About
With a 166 year history, everyone has a Singer story. Singer sewing machines likely made the clothes on your back and the curtains in your den. With a brand name as old as your great-great-great-grandmother, and an assumed customer base …
The best advocate for your brand is your own customer. We tapped into the creative minds of Singer customer reviewers. What we found made for some of the most fun and unusual copy lines EVER! Married with “anything but typical” visuals, and …
Singer Sewing is one of America’s oldest brands. Can you name one older than 165 years? (Bet you first thought “Coca-Cola” but that was 1886). It was an honor to be asked to achieve, and a point of pride to …
An effective media buy can be the difference between retail success and failure. When Old Time Pottery opened its Daytona Beach store, the brand’s 39th retail location, it turned to Barker & Christol to strategize a successful grand opening in …
After a comprehensive rebranding of the 60 year old institution in 2014, Middle Tennessee Christian School wanted a late summer enrollment boost for the 2015 fall semester. Without a consistent media campaign as a foundation, the agency needed to create …
SharingChange by Middle Tennessee Electric, A campaign that makes giving back to the community the easiest thing you’ll ever do.
Roscoe Brown Brand Integration It’s not a simple feat to make HVAC fun and exciting, but we accomplished just that with a quirky little character named “Travis”. Travis’ personality extends beyond our TV commercials. He can be found in social media, …
Consort simply builds better homes than many of their competitors. But how do we say it in a way that the consumer really believes it? Easy! Right and left brain messaging. Never a more perfect strategy to appeal to those salt-of-the earth types who live in the Show Me State.
The Blue Porch has given many new customers (including a famous movie star) happy tummies. Moonshine cookies are flying out their door. And the new packaging has won the hearts of distribution partners and the 2014 American Advertising Awards judges.
At the receiving end of the typical non-profit “ask” is a vast sea of plastic binders filled with carefully chosen pleading words in 12-pt sans serif single-spaced type. We didn’t want the readers of our client’s presentation piece to be …
The entry guide had crazy rules of etiquette to follow, and orders to dress in black and white to even be considered to join the hush hush secret society the IlluminADDY.
The elderly woman who’s fallen and can’t get up, The shell-shocked new mother with the “deer-in-the-headlight” eyes. The guy in the cast who’s fallen out of bed. Cliché, tire, old, over used (enough adjectives for you?) greeting card images all. …
In one Sunday newspaper insertion in the local newspaper, the ad Barker & Christol created for The Jones Company elicited 120 individual responses and $50 million in potential sales. Unheard of results!
No More Boring Flooring Did you know Shag is back in? Thank goodness Harvest Gold and Avocado Green are still relegated to grandma’s house. What about hand-scraped tile? Or reclaimed barnwood? Today’s flooring options are as varied as nuts and …
Stone River Mall is a fun client. Promoting The Mall to young audiences on the campus of the state’s largest college, or pushing Black Friday Shopping is the pinnacle of retail advertising Stones River Mall Black Friday We put this …
We're cooler than we look
Creating great advertising and public relations isn’t just about being trendy or clever. In fact, we believe it has to start with something that really matters to people. We begin by finding commonalities between what the consumer desires and what our client offers. Then we aggressively use our Marketing Matrix to figure out strategic solutions to position our clients and their brands at the top of the market. We obsess over finding the right message before we fixate on producing the right design. We have a fanatical devotion to creating great, effective marketing.
We believe advertising brings the highest rewards when it’s smart and aimed properly. We also believe in world peace, rainbows and fluffy kitties.
Besides being super talented hip-hop dancers (no really, check it out), we spend our days working hard, so you can breathe easy. We help brands and people interact. Branding. First, we create the message and then we determine the right medium. After all, trends and technology change, people don’t. Whether it’s determining your overall brand strategy, coordinating a public relations campaign or managing your social media, we’ll bend over backwards to be number one on your speed dial.
We’ve won some awards, too. But we don’t like to brag.
fancy, shiny things
The result of awe-inspiring work doesn’t always result in pretty, shiny trophies. But, when it does, it’s mind-blowing! And we get to claim that we are an award winning advertising agency! This year, our creative team continued its history of award winning work by receiving more Addy Awards. They didn’t let us give a speech at the ceremony, so we’d like to take this opportunity to thank our mothers and …. A humongous thanks to our clients who allowed us to be très creative and trusted us to make extraordinary things happen. Plus occasionally we allow them to glance at the pretty, shiny trophies from afar.
Awards and results sit on the same shelf:
A Sunday newspaper ad that resulted in $50 million in potential sales.
A new integrated website strategy that generated 1,100 percent increase in website interaction.
A non-profit capital campaign brochure with a goal to raise $1,000,000 in 6 months. They raised it in 100 days. It was so successful, it is being duplicated for the Memphis market.
An event public relations campaign that in four weeks helped increase ticket sales by 50% and brought in additional sponsors. It was the most successful in the event’s 19-year history, bringing in 15% more people than their most successful year to date.
2009 Silver Addy – Upper Room Books
2009 Gold Addy – Nashville International Airport Black History Month Ad
2009 AAF Judges’ Favorite for Diversity Award – Nashville International Airport Black History Month Ad
20010 Gold Addy – Self Promotion
2011 Gold Addy – American Red Cross, Heart of Tennessee Chapter Capital Campaign Brochure
2011 Silver Addy (Regional) – American Red Cross, Heart of Tennessee Chapter Capital Campaign Brochure
2013 Gold Addy – Barker & Christol Christmas Box
2014 Silver Addy – Blue Porch Restaurant Hot Sauce Labels
2014 Silver Addy – Sanders Mfg Catalog
2015 Silver Addy – AAF IlluminADDY Call for Entries Handbook
2015 Silver Addy – AAF IlluminADDY Video
2015 Gold Addy – AAF IlluminADDY Campaign
2016 Gold ADDY – Roscoe Brown Jingle
Keepin' Our Friends Close
Our clients want creative solutions to the unique problems they encounter when bringing their product or service into the marketplace. Like how to display a 14-foot tall Tyrannosaurus Rex skeleton in a room with an eight foot tall ceiling.
They trust that we will dive into their business and become a partner in getting a message to their customers that spurs action. Action being buying their stuff.
Our clients understand the power of marketing. They give us the latitude to use all of the marketing tools available to develop a strategy designed to help solve their unique problems. They also do our taxes and feed us.
The main thing is that our customers are cool people. Not hipster cool, although we do have some of those, but just genuinely good people who care about their customers. And we care about our customers. Okay, group hug.
What is your opinion on businesses liking or favoriting their own content?
We are a well-hydrated group pic.twitter.com/3XJHgdwlGa
Let's make it happen
Let’s Talk Some Advertising
Don’t let the stairs and lush smell of the restaurant beneath us fool you. You’re at the right place.
Barker & Christol, LLC
8 AM – 5 PM
Work with us
Everyone at Barker & Christol has a fanatical devotion to creating great, effective marketing. If you have that itch as well, you might be a great fit here. We’re always on the look out for bright creative talent. If you think you can work with the best, believe in our philosophy and bring something new to the table, drop us a note and tell us why you think you’re the perfect accessory to a cellophane pouch of thinly-sliced fried tuber.
Send us your resumé and work samples here: Work With Us!
Questions about our internship program? Here’s the scoop!