What We're Excited About
Consort simply builds better homes than many of their competitors. But how do we say it in a way that the consumer really believes it? Easy! Right and left brain messaging. Never a more perfect strategy to appeal to those salt-of-the earth types who live in the Show Me State.
The Blue Porch has given many new customers (including a famous movie star) happy tummies. Moonshine cookies are flying out their door. And the new packaging has won the hearts of distribution partners and the 2014 American Advertising Awards judges.
At the receiving end of the typical non-profit “ask” is a vast sea of plastic binders filled with carefully chosen pleading words in 12-pt sans serif single-spaced type. We didn’t want the readers of our client’s presentation piece to be …
The entry guide had crazy rules of etiquette to follow, and orders to dress in black and white to even be considered to join the hush hush secret society the IlluminADDY.
The elderly woman who’s fallen and can’t get up, The shell-shocked new mother with the “deer-in-the-headlight” eyes. The guy in the cast who’s fallen out of bed. Cliché, tire, old, over used (enough adjectives for you?) greeting card images all. …
Looking for the perfect home is so much work. You go to the first house, you look through the house. You go to the second house, you look through the house. You look through the third house….You get my drift. …
With a campus full of potential sneaker-wearing, smart-phone toting, skinny jean-zipping students across town at Middle Tennessee State University, Stones River Mall wanted to get their attention. They asked Barker & Christol to find a way to get the student’s …
Blurred lines. It is when advertising moves beyond the commercial and becomes fine art. In his piece “SAMCO 2014 in CMYK,” Steve Barker, Barker & Christol’s Creative Director, proved the Surrealist Movement is not dead. He moved catalog cover art …
If you ain’t seen the whiplash foot-work of ole-time buck dancers or the lickety-split strummin’ of banjo pros, you ain’t seen nothin’. Unfortunately, Uncle Dave Macon Day’s logos changed as fast as the performers’ feet and fingers move. After 30 …
In one Sunday newspaper insertion in the local newspaper, the ad Barker & Christol created for The Jones Company elicited 120 individual responses and $50 million in potential sales. Unheard of results!
Let’s get ready to rummmmmBLE! In a world where Goliath big box retailers dominate the landscape of small town America, the solitary flooring retailer is usually left with nothing but their piddling scraps of clients with broken tiles or an …
We put this one in so we could tell you we created a SPAHdiddly-do for Stones River Mall to kick-off Black Friday. We might have created the word ‘SPAHdiddly-do’, but this story is true. Kinda. The drama started one cold …
We're cooler than we look
Creating great advertising and public relations isn’t just about being trendy or clever. In fact, we believe it has to start with something that really matters to people. We begin by finding commonalities between what the consumer desires and what our client offers. Then we aggressively use our Marketing Matrix to figure out strategic solutions to position our clients and their brands at the top of the market. We obsess over finding the right message before we fixate on producing the right design. We have a fanatical devotion to creating great, effective marketing.
We believe advertising brings the highest rewards when it’s smart and aimed properly. We also believe in world peace, rainbows and fluffy kitties.
Thinking and Doing
Besides being super talented hip-hop dancers (no really, check it out), we spend our days working hard, so you can breathe easy. We help brands and people interact. Branding. First, we create the message and then we determine the right medium. After all, trends and technology change, people don’t. Whether it’s determining your overall brand strategy, coordinating a public relations campaign or managing your social media, we’ll bend over backwards to be number one on your speed dial.
fancy, shiny things
The result of awe-inspiring work doesn’t always result in pretty, shiny trophies. But, when it does, it’s mind-blowing! And we get to claim that we are an award winning advertising agency! This year, our creative team continued its history of award winning work by receiving more Addy Awards. They didn’t let us give a speech at the ceremony, so we’d like to take this opportunity to thank our mothers and …. A humongous thanks to our clients who allowed us to be très creative and trusted us to make extraordinary things happen. Plus occasionally we allow them to glance at the pretty, shiny trophies from afar.
Awards and results sit on the same shelf:
A Sunday newspaper ad that resulted in $50 million in potential sales.
A new integrated website strategy that generated 1,100 percent increase in website interaction.
A non-profit capital campaign brochure with a goal to raise $1,000,000 in 6 months. They raised it in 100 days. It was so successful, it is being duplicated for the Memphis market.
An event public relations campaign that in four weeks helped increase ticket sales by 50% and brought in additional sponsors. It was the most successful in the event’s 19-year history, bringing in 15% more people than their most successful year to date.
Keepin' Our Friends Close
Who We Are
I guess you could say we’re the new guys on the block with a whole ‘lotta past. We’re a powerful team made up of professional old-timers and eccentric young-guns. This intentional combination of who we are has proved successful in helping to maintain a solid foundation while pursuing fresh perspectives.
We blend award-winning creative geek with an ear for the music in the message and an eye for the strategy in design. Our strong branding is like fuel for a jet preparing to take off. We are fleet of foot. We are willing to put on a show. And we are ready to dig deep to make our client’s business grow.
In just three years we’ve created significant increases in business for our clients (see AWARDS), including ourselves. We’re here to make extraordinary things happen.
Our clients want creative solutions to the unique problems they encounter when bringing their product or service into the marketplace. Like how to display a 14-foot tall Tyrannosaurus Rex skeleton in a room with an eight foot tall ceiling.
They trust that we will dive into their business and become a partner in getting a message to their customers that spurs action. Action being buying their stuff.
Our clients understand the power of marketing. They give us the latitude to use all of the marketing tools available to develop a strategy designed to help solve their unique problems. They also do our taxes and feed us.
The main thing is that our customers are cool people. Not hipster cool, although we do have some of those, but just genuinely good people who care about their customers. And we care about our customers. Okay, group hug.
Our city is cool, too.
While Nashville, just 20 minutes to the northwest, is the new “it” city, we have all the same stuff. Only we still have that small town feel. I mean, where else can you chat with your state senators in the local coffee shop and rub elbows with industry leaders at Business-After-Hours? Only in Murfreesboro TN!
And our city is cool because we’re here. Right on the square. Wired to the world.
Barker & Christol, problem solvers. Impromptu demo recording in-house. fb.me/3pYUSjyMF
Late addition to #overheardintheoffice Grant: Cats?...Facebook?....Cats on Facebook is the devil?!
It was such a whirlwind week, we could hardly keep up with the hilarious things people said - but here are a few... fb.me/46OBq3fkt
Thanks to everyone coming out to our Holiday Hoopla! fb.me/1UBYyobzj
Let's make it happen
Don’t let the stairs and lush smell of the restaurant beneath us fool you. You’re at the right place.
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