The “Be” Campaign
The longest running 6-month promotion. Ever.
Slated for a limited run, the campaign was a success and extended for over 3 years.
Challenge
Grabbing the attention of drivers entering a busy interchange on the interstate highway is always a tough one. The placement of the boards was at once prime, and problematic.
Tactics
Outdoor just outside the city center.
Result
Bethel University’s online MBA quickly became one of the largest programs in the state.
Client
Bethel University
DELIVERABLES
Outdoor
partnerships
Hawkins Photography: Dave Hawkins
