The “Be” Campaign
The longest running 6-month promotion. Ever.
Slated for a limited run, the campaign was a success and extended for over 3 years.
Grabbing the attention of drivers entering a busy interchange on the interstate highway is always a tough one. The placement of the boards was at once prime, and problematic.
Outdoor just outside the city center.
Bethel University’s online MBA quickly became one of the largest programs in the state.
Hawkins Photography: Dave Hawkins