The “Be” Campaign

The longest running 6-month promotion. Ever.

Slated for a limited run, the campaign was a success and extended for over 3 years.

Challenge

Grabbing the attention of drivers entering a busy interchange on the interstate highway is always a tough one. The placement of the boards was at once prime, and problematic.

Tactics

Outdoor just outside the city center.

Result

Bethel University’s online MBA quickly became one of the largest programs in the state.

Client

Bethel University

DELIVERABLES

Outdoor

partnerships

Hawkins Photography: Dave Hawkins