ADDY Event Promotion
The Free Masons would be proud.
Wear Black to the ADDYs.
Marketing to marketers. There’s a challenge for you. It’s gotta be different and VERY entertaining. So we did both.
Taking a page (or pages) from the Free Masons guide book, we borrowed their language and style. From the “rules” to follow in the entry process to the single one second directive to “Wear Black to the ADDYs” in the video, it was a fun trip into the secret society of the marketing elite. And you wouldn’t believe how many wore the prescribed colors. Well done minions.
American Advertising Federation
Video, Direct Mail, Print Material