Habitat for Humanity ReStore Promotional Campaign
Getting the attention of a younger demographic to help them find what they need.
To Give and To Find – That’s the cool thing to do these days.
Challenge
The Habitat for Humanity Williamson – Maury County ReStore needed to increase donations and shopper traffic, specifically in the college age, first-time home owners, remodelers, and house flippers audience.
Tactics
We used age-specific language and a contemporary graphic style to speak to the market. The mediums of choice were Instagram and Facebook. We utilized static ad placements, pre roll video placements, and Instagram stories. Additionally, we created POP and outdoor banners.
Result
Half-a-million quality impressions, 130 new organic page likes and a noticeable increase in traffic – that’s the heart of the ReStore cycle.
Client
Habitat for Humanity, Williamson & Maury County ReStore
DELIVERABLES
Social Media (Static, Video), POP
Partnership
In-House Production
