Clark Regional Medical Center Launch Campaign.
Is it a spa, a hotel or a hospital?
It’s the hospital you’ve been waiting for. No. Really!
A new health care facility in an affluent community. We needed to set it apart and make it more than just the opening of another hospital.
After first creating the new logo we used the tried and true “tease and reveal” gambit, and it turned out to be the perfect way to do the job. The tease of a luxury spa or hotel caught the attention of the affluent market. The reveal then whet their appetite for the newest trend in hospital service, a concierge-style set of services in a hospital.
It was the most successful hospital launch in LifePoint’s History.
LifePoint Hospitals: Clark Regional Medical Center
Brand Identity, Outdoor