MTE/MED Merger Promo
Joining MTE with Murfreesboro Electric was a powerful merger.
A match made in Murfreesboro.
Challenge
Any merger can be tricky. You never have complete support. So our charge was to create a sense of positivity and brotherhood as the two entities became one.
Tactics
A warm inviting TV and social video spot and a welcome kit to go out to all the new members.
Result
A smooth transition adding 40,000 new members into the MTE family.
Client
Middle Tennessee Electric
DELIVERABLES
Video (Broadcast, Digital), Print Material
Partnership
Arterial Films
"We work superbly well together because they have a high regard for team and authenticity."