MTE New Brand Launch

Launching a new brand for a 75 year-old Co-op.

A new look to match thoroughly modern electric utility.


The launch of a new brand is always tricky. This one was touchy as it came on the heels of a recent merger with a neighboring utility. We needed it to be a friendly welcoming reminder that the look was new but the co-op was the same as always.


We blanketed the 4-county region with OTT TV spots (e.g. Hulu), social video and static ads and in office support visuals to great effect.


A near seamless transition with positive feedback.


Middle Tennessee Electric


Brand Identity, Print Advertising, Video (OTT, Digital), Social Media (Static, Video)


Fivestone Films