MTE’s Hot & Cold Weather Tips.
Fun with silly but informative videos.
First entertain, then inform. Easy peasy.
Challenge
The same as always for social. How do you grab the attention of a fast-scrolling public?
Tactics
Using the now ubiquitous MTE spokesperson, Jeff Armstrong’s comedic talent, we created animated intros and Jeff’s clever but snarky responses to silly suggestions for energy savings.
Result
Great click rates and a multi year run keep MTE in the forefront of their members’ minds.
Client
Middle Tennessee Electric
DELIVERABLES
Video (Digital)
Partnership
Arterial Films
"We work superbly well together because they have a high regard for team and authenticity."