March 1, 2016
Middle Tennessee Electric Membership Corporation
Sometimes great things can get even better. That was the case with Middle Tennessee Electric Membership Corporation’s charitable foundation. MTEMC serves some of the fastest growing communities in the country, and they wanted to reinvent their foundation to do even more good. Enter SharingChange by Middle Tennessee Electric – Absolutely the Easiest Good Thing You’ll Ever Do.
With an ambitious goal to reinvent, rebrand, and reinvigorate the cooperative’s members (or customers), we needed impact right out of the gate – and to reach ALL of the cooperative’s service area. This fully-integrated campaign crosses virtually all platforms to engage and excite. Television, billboards, digital programmatic lead to brand the new initiative while direct-to-customer, social media, and in-office promotions work to convert members into givers.
It took a lot of concentrated work, but it was still the easiest good thing we ever did.
SharingChange is MTEMC’s charitable foundation that allows you to reach out and help our community. Help feed a child. Help rescue a dog. Help a fireman. In fact, there’s 550 ways you can reach out. But first, reach out for your mouse and join SharingChange. It’ll change a lot of lives, including yours. CLICK TO JOIN AND DO GOOD
Facebook – https://www.facebook.com/MiddleTennesseeElectric
Twitter – https://twitter.com/MidTnElectric
