An inside look into the minds of the creative geniuses that work at an advertising agency. Since most people’s frame of reference is Mad Men we’re going to show you how things really go down. And no, there are no old fashioneds involved.
Here at Barker & Christol, we like to be at the forefront of Advertising technology. We’re excited to announce our newest venture, Spacevertising.We have been in collaboration with a pioneering space product development team to build a digital broadcasting system which transmits a mass marketing message into space, aimed towards the moon.
Here at Barker & Christol we live and breathe advertising. So, of course, once the Super Bowl is over we love to commiserate about our favorite ads and discuss what we think is some of the year’s best advertising work.
By design, many of the messages we see every day are broadly specific. Here’s a definition of broadly specific messaging – “A memorable or stirring statement that uses broad and specific elements.” For a mental picture, being broadly specific is like climbing a mountain. On the peak of the mountain sits a massive oak tree. […]
We’re on a mission at B&C these days. Our goal — to eliminate the word JUST from our vocabulary. This four-letter word ranks as one of the most powerful and underestimated words in English. Michelle and Brooks will take you on a journey of a diminutive word of great power. Thoughts from Brooks: It’s my […]
In an ongoing discussion, Steve Barker and Brooks Christol of Barker & Christol casually talk about their precocious but mature advertising agency. Both partners – Steve Barker is Creative Director, Brooks Christol is Chief Strategist and Utility Player – answered my questions, and they’ll answer yours, too. Just tag them #B&C_Q&A. SO WHAT BROUGHT YOU […]
Barker & Christol Gets 5-Stars on Clutch We’ve had a lot to celebrate recently. With a successful 2017 under our belts, including being recognized as a top Nashville advertising agency, we’re taking on 2018 with an eye for opportunity, challenge, and great client relationships. There’s nothing like starting off the year with a win, […]
Google “bAdWords”: What are Negative Keywords Anyway? Google. We all use it. If you’re reading this, you probably even use AdWords. But, are you getting everything you can out of your AdWords campaigns? Are you getting the best return on your investment out of your ads? Well, if you’re not utilizing negative keywords in your […]