Archives of Agency Blog

Illustrative drawling of people side by side saying the word just.

It’s just a word.

We’re on a mission at B&C these days. Our goal — to eliminate the word JUST from our vocabulary. This four-letter word ranks as one of the most powerful and underestimated words in English. Michelle and Brooks will take you on a journey of a diminutive word of great power. Thoughts from Brooks: It’s my […]
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Steve and Brooks taking a photo together at the office space

The B&C Agency

In an ongoing discussion, Steve Barker and Brooks Christol of Barker & Christol casually talk about their precocious but mature advertising agency. Both partners – Steve Barker is Creative Director, Brooks Christol is Chief Strategist and Utility Player – answered my questions, and they’ll answer yours, too. Just tag them #B&C_Q&A. SO WHAT BROUGHT YOU […]
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five stars image

5-stars on Clutch

Barker & Christol Gets 5-Stars on Clutch   We’ve had a lot to celebrate recently. With a successful 2017 under our belts, including being recognized as a top Nashville advertising agency, we’re taking on 2018 with an eye for opportunity, challenge, and great client relationships. There’s nothing like starting off the year with a win, […]
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Business, Technology, Internet and network concept. Young busine

Google “bAdWords”

Google “bAdWords”: What are Negative Keywords Anyway? Google. We all use it. If you’re reading this, you probably even use AdWords. But, are you getting everything you can out of your AdWords campaigns? Are you getting the best return on your investment out of your ads? Well, if you’re not utilizing negative keywords in your […]
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B&C Team on Christmas day in front of town tree

A Year in Review: B&C 2017

This past year has been one to remember here at Barker & Christol. We’ve had a lot of ups and downs. And by “ups” we mean getting up to go get food and by “downs” we mean laying our heads down for a nap. Our shenanigans have brought us a ton of memorable moments, so […]
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Tablet on table with a design talking about SEO

Search Basics: SEO 101

Search Basics: SEO 101 Search.  What is it?  Why is it so important?  Search has become integrated into the fabric of our society.  In fact, over 200 billion searches are performed a month.  Google, the internet search giant, has become a household name.  Information that we would once have had to spend hours searching for at […]
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Person holding phone trying to scan a QR code

Native QR Integration: It’s About Time

“Apple is a man’s best friend,” she said. Apple release some great new functionality with iOS11 this week. I’m a marketing geek, so what caught my eye? QR Code functionality native to the Camera app! The article I read sort of glossed over it, characterizing it as cool, but otherwise pretty much, meh. I guess […]
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Social media graphic with text on chalk board

Things to Focus on With Your Social Media

Contrary to popular belief, there’s a lot of things that go into managing social media and narrowing down what you should be doing with it can turn out to be a harder task than you thought. Figuring out when to post, how much to post, what to post, and who’s going to like what you […]
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Retro Robot on a White Background

Pontifications on Chat Bots and AI in Marketing

Someone asked a question this morning on new-comer professional social networking platform Alignable regarding the efficacy of Facebook Bots. It got me thinking about a lot, from the actual use of a Bot and AI, the future of online vs human-based shopping, and the fear of a computer-driven world as we adopt AI into our […]
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Somone holding a virtual reality headset

Is Virtual Reality The Future?

Recently, my family and I picked up an HTC Vive headset for our computer… and wow! What an incredible thing. Our initial reaction was that we were blown away. In fact, “blown away” is a common reaction from all our guests that have used it. This is certainly not the Virtual Reality of the 90’s. […]
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