Jingle bells, jingle bells. Oh, wait. So sorry. We can’t carol before Thanksgiving. But we can talk about the (fast) approaching holiday season and how it’s time for us marketers to start getting prepped. When done right, holiday marketing is a great way to capitalize on consumer needs — and spread a little holiday cheer […]
Located in Murfreesboro, TN, Barker & Christol, is made up of talented problem solvers, marketing counselors, and experts in integrated strategic marketing. We help our clients create a unique brand identity and connect with their audiences on a more humanized level. We bring practical experience in dozens of industries to find strategic solutions suited to […]
Todd Turner AKA “The Billboard Guy.” Or, Todd The Billboard Guy Turner. Or, TTBG. Okay, enough of that. He hates it when we call him the Billboard Guy. But what can we say? He is. Todd Turner is our resident Art Director and creative extraordinaire. He comes to us with a 15-year background in, you […]
All of you one-person marketing departments out there, this one’s for you. But seriously, you’re absolutely killing the game — and likely going crazy trying to get it (whatever it is) checked off the list in a timely manner. And even if you do have a teammate or two to support you in all of […]
Businesses — large and small — are seeing massive success with email marketing. In fact, it’s estimated that email generates $38 for every $1 spent. The issue is this: Where do you start? With so many “tricks and tips” out there on crafting the perfect email marketing campaign, it can quickly become overwhelming. To make it […]
Logos. The face of your company, the thing your brand is identified by, the mark that graces your business cards, website, and SWAG. Unfortunately, that logo that everyone associates you with may actually stink. There are some essential truths when it comes to good vs. bad. This blog’s purpose? To give you some objective truths […]
Each and every year after the last trick-or-treat has been said and the moldy carved pumpkins make their way to the dumpsters, jingle bells start ringing for the Christmas season on its way. Personally, I can’t truly celebrate Christmas until I force that last bite of Thanksgiving turkey down my gullet. But lots of the […]
At Barker & Christol, we believe strongly that it’s our mission to change the world. Lofty? Maybe. We know that advertising can change minds, but can it change hearts? We think so. To support our mission of changing the world, we have a group of passionate and devoted individuals who donate their time and talents to support charitable work in our community. We’d like to use this blog post to shine a light on some of the incredible organizations we work with, and inspire you to find your own passion project.
An inside look into the minds of the creative geniuses that work at an advertising agency. Since most people’s frame of reference is Mad Men we’re going to show you how things really go down. And no, there are no old fashioneds involved.