Logos. The face of your company, the thing your brand is identified by, the mark that graces your business cards, website, and SWAG. Unfortunately, that logo that everyone associates you with may actually stink. There are some essential truths when it comes to good vs. bad. This blog’s purpose? To give you some objective truths […]
Each and every year after the last trick-or-treat has been said and the moldy carved pumpkins make their way to the dumpsters, jingle bells start ringing for the Christmas season on its way. Personally, I can’t truly celebrate Christmas until I force that last bite of Thanksgiving turkey down my gullet. But lots of the […]
At Barker & Christol, we believe strongly that it’s our mission to change the world. Lofty? Maybe. We know that advertising can change minds, but can it change hearts? We think so. To support our mission of changing the world, we have a group of passionate and devoted individuals who donate their time and talents to support charitable work in our community. We’d like to use this blog post to shine a light on some of the incredible organizations we work with, and inspire you to find your own passion project.
An inside look into the minds of the creative geniuses that work at an advertising agency. Since most people’s frame of reference is Mad Men we’re going to show you how things really go down. And no, there are no old fashioneds involved.
Here at Barker & Christol, we like to be at the forefront of Advertising technology. We’re excited to announce our newest venture, Spacevertising.We have been in collaboration with a pioneering space product development team to build a digital broadcasting system which transmits a mass marketing message into space, aimed towards the moon.
Here at Barker & Christol we live and breathe advertising. So, of course, once the Super Bowl is over we love to commiserate about our favorite ads and discuss what we think is some of the year’s best advertising work.
By design, many of the messages we see every day are broadly specific. Here’s a definition of broadly specific messaging – “A memorable or stirring statement that uses broad and specific elements.” For a mental picture, being broadly specific is like climbing a mountain. On the peak of the mountain sits a massive oak tree. […]
We’re on a mission at B&C these days. Our goal — to eliminate the word JUST from our vocabulary. This four-letter word ranks as one of the most powerful and underestimated words in English. Michelle and Brooks will take you on a journey of a diminutive word of great power. Thoughts from Brooks: It’s my […]