July 7, 2016
11 Marketing Pet Peeves We Literally Can’t Handle
Do you ever get tired of advertising? We don’t. But some of the most effective marketing tactics still irritate us. Yes, sometimes you’ll see one of these cliches come out of Barker & Christol, but always remember, we don’t do anything without a plan and a reason. So we gladly present, 11 Marketing Pet Peeves:
1. “Only 9.99!”
Come on. Really. I save a penny!?!?!?!
2. But wait, there’s more!
Of course there’s more. We live in a society of more More MORE!
3. “Buy one and we’ll send you a second one for free!”
In other words, you’ve doubled the price of one to lie to me about it’s value. If pricing sets value, how much is your product worth? 9.99 or free? I’m bettin’ on the latter.
4. Web forms that make you sign up for something before you get their amazing free download.
The promise of your child’s right arm for megabytes of information you already know!
5. Period. After. Every. Word.
Enough. Said.
6. Email blasts that go out Every Day.
Come on. Every. Single. Day.? (Oh, wait)
7. “Putting quotation marks around your tagline.”
Quotation marks are for something quoted. Who really said “The Best in the Business”?
8. Number 1 it it’s class!
And how many classes are there, huh? And how many in each class?
9. “Lifetime” warranty
You know this means the arbitrary life of the product, not your life, right?
10. Going Out Of Business! Everything Must Go!
…Wow, you guys were so awesome during our Going Out of Business Sale that we were able to keep the doors open! Gee thanks!
11. “Satisfaction Guaranteed”
As a headline to the section that tells you how to get your money back when you’re not satisfied. And we’re not satisfied.
So there they are, 11 things that really grind our gears. Now we’re not saying we’re not guilty, because we may be. But hey, self-awareness is the key to success, right? Got an Ad you’d like to add? Share it on our Facebook page using #BadAd
Tags: marketing pet peeves, pet peeves