July 10, 2015
Blogs. Word on the street is that they’re pretty important, and most of the marketing world agrees. For businesses, blogs do lots of things like increase SEO, increase traffic to your website, enforce your business as an expert in your …
Read MoreTags: blogs, Public Relations, writing
May 18, 2015
Hello! My name is Riley Richardson or, as some would call me, the new gal at Barker & Christol! I am a rising senior at the University of Tennessee Knoxville (Go Vols), but I proudly call Shelbyville, Tenn. home (and …
Read MoreTags: intern, introduction, Public Relations, staff
August 14, 2014
PR is the process of teaching the public about a brand via the influencers in the audiences lives, therefore instilling a carefully-crafted brand identity as truth.
What is the composition of a great PR team?
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August 12, 2014
Surprisingly, reaching the influencers is much easier than it used to be. Easier is a relative term. Because the number of influencers have exploded, it takes longer to manage and maintain those conversations…but the channels of reaching them with a strong voice has gotten easier. Having said that, don’t get cocky. It still takes strategy and, most importantly, time, to do it the right way. Hire a firm. Don’t do it yourself.
Read MoreTags: Public Relations
August 7, 2014
Public Relations is the strategic process of proactively and reactively teaching a target audience about a brand via the influencers in the audience’s lives, therefore instilling a carefully-crafted brand identity as truth.
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August 5, 2014
We spend a lot of time thinking about public relations – that segment of the marketing field where I began my career, and lived in it for many years. While we tell people we’re in advertising, we spend just as much time working in the other realms of marketing, like PR. This is the first in a four-part series about Public Relations.
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