March 13, 2015
Is Social Media Marketing Going Through “The Change”? SM is changing. Of course, by SM I mean Social Marketing. If you thought otherwise, just keep it to yourself. But while the internet and social has been a cost-effective marketing tool …
Read MoreFebruary 19, 2015
I try to keep my blog generally focused on marketing, but today, as ice is covering the streets of middle Tennessee, I find myself in organizing mode. My MacBookPro is filled with client files, 650 gigs of iTunes music and …
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December 30, 2014
Five things every design student should know coming out of school (but probably won’t get taught) It’s a wonderful new advertising world. Advertising agency shows like Mad Men keep the art school humming with hopeful young minds, flooding out the …
Read MoreTags: Design, Design Students, Practical Design Tips, Prepress, tips
October 30, 2014
At a non-profit workshop recently, in a room full of motivated people starting new exciting educational gardening projects, I was given a great piece of advice: Start collecting metrics. The days of projects getting funded just because they feel good …
Read MoreOctober 22, 2014
How much should I budget for marketing? Not a day goes by that we don’t get asked, “What is a good marketing budget?” The answer to the question never gets any easier. “It Depends.” The industry’s “rule of thumb” is …
Read MoreSeptember 24, 2014
written by Steve Barker I admit it: I’ve been in the business a while. I have to fight the “we did it different back in my day” attitude on a regular basis. It’s just a matter of fact that everything …
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September 9, 2014
There are a thousand SEO experts in Nashville. We use a couple because they have different skills that compliment our variety of clients. Grant Gofourth is one of them. Grant works closely with Barker & Christol advertising to develop great optimization strategies. Google+ is social, sure, but its also a key part of any modern Search Engine Optimization strategy; modern equals within the last thirty minutes.
Read MoreSeptember 3, 2014
Malynda shares what she’s reading this week.
Read MoreAugust 26, 2014
I really enjoy catalog design. I know that may not be a sentence you hear often, but I really do. I love all the moving parts, the attention to detail and the level of organization required to do a great catalog. Here are seven things I’ve learned working on catalog projects:
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August 19, 2014
Apple vs Samsung! Microsoft buys Nokia! The tech press and blogosphere has had a great time blaming, praising, and falling all over itself to report the race called the “smartphone wars”. The fun part has been watching the tech companies jockey for position in this arena. And the most interesting one to watch has been Apple.
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