January 12, 2016
Imagine, if you will, a friendly neighborhood stop sign. Maybe it’s the stop sign leading out of the neighborhood in which you live. Now imagine that there is a cow standing at that stop sign. You pull your car along …
Read MoreTags: brand logo, branding, Cow story, logo brand
December 28, 2015
We looked back on all the fantastic, crazy, stressful, keep-going-til-it’s-amazing, exhaustingly wonderful times we had in 2015 and distilled those experiences into this list of Things We Learned in 2015. We hope you enjoy them. “I learned that the chain …
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November 19, 2015
The first paid print ad in the U.S. appeared in a New England newspaper in 1704. But it is Benjamin Franklin who is the real father of advertising in America. Both his publications in the 1760’s, the Philadelphia Gazette and …
Read MoreSeptember 16, 2015
Everyone needs a little energy boost at work. Here are 8 ways to put some pep in your step physically, mentally and emotionally. 8 Ways to get Energized, Rejuvenated and Inspired at work. 1. Remind yourself why you love what you do. Even …
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July 31, 2015
by Dustin Lippert Have you ever called someone an overachiever in an attempt to insult them and help yourself feel better? Here at Barker and Christol, we steal that joy by accepting the compliment! So let’s talk. Balancing the simple and …
Read MoreJuly 14, 2015
Dustin Lippert What if you could see music? I mean, what if each musical note came out of an instrument in a colored shape? What if each sung word blended those colors and shapes together? Imagine what picture each blend …
Read MoreTags: Design
July 10, 2015
Blogs. Word on the street is that they’re pretty important, and most of the marketing world agrees. For businesses, blogs do lots of things like increase SEO, increase traffic to your website, enforce your business as an expert in your …
Read MoreTags: blogs, Public Relations, writing
May 21, 2015
Well it’s happening again. A new logo has been released into the wild and the lions are having a field day. With the advent of the State of Tennessee releasing their new logo and the ensuing media storm that followed it reminded me …
Read MoreTags: branding, Logo, Logopocalypse, State of TN Logo, TN Logo
May 18, 2015
Hello! My name is Riley Richardson or, as some would call me, the new gal at Barker & Christol! I am a rising senior at the University of Tennessee Knoxville (Go Vols), but I proudly call Shelbyville, Tenn. home (and …
Read MoreTags: intern, introduction, Public Relations, staff
April 15, 2015
I’m not sure where it started, but I remember trying to get into the Sopranos midway through it’s run. I tuned in and was expecting to be immediately hooked. But coming in mid-way made it hard to connect emotionally with …
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