August 14, 2014
PR is the process of teaching the public about a brand via the influencers in the audiences lives, therefore instilling a carefully-crafted brand identity as truth.
What is the composition of a great PR team?
Read MoreTags: Public Relations
August 12, 2014
Surprisingly, reaching the influencers is much easier than it used to be. Easier is a relative term. Because the number of influencers have exploded, it takes longer to manage and maintain those conversations…but the channels of reaching them with a strong voice has gotten easier. Having said that, don’t get cocky. It still takes strategy and, most importantly, time, to do it the right way. Hire a firm. Don’t do it yourself.
Read MoreTags: Public Relations
August 7, 2014
Public Relations is the strategic process of proactively and reactively teaching a target audience about a brand via the influencers in the audience’s lives, therefore instilling a carefully-crafted brand identity as truth.
Read MoreTags: Public Relations
August 5, 2014
We spend a lot of time thinking about public relations – that segment of the marketing field where I began my career, and lived in it for many years. While we tell people we’re in advertising, we spend just as much time working in the other realms of marketing, like PR. This is the first in a four-part series about Public Relations.
Read MoreTags: Public Relations
July 29, 2014
It’s easy to be normal. It’s the, “Everyone’s doing it, so I have to do it” mentality. Well, I call it the super boring and totally expected route. I’m sure for some circumstances that’s great (Go ahead, join the bandwagon). However, successful brands work hard to stand out from the crowd and they can do that in many ways.
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July 17, 2014
1. Either I need new glasses, or my images all printed fuzzy. Before you make that optometrist appointment, make sure you sent high resolution image files to print. Images should be 300 dpi (dots per inch) at the size it will print …
Read MoreTags: best results, image files, tips
July 10, 2014
Written by Steve Barker OK, I admit it. I’m a fan-boy. Used to be, if you were a Star Trek fan, a Trekkie, you were a bit of a social outcast. (Of course having your wedding in full Klingon regalia …
Read MoreTags: Ad Agency, branding, Effective Advertising, marketing, Star Trek
July 7, 2014
Here are 5 tips to help you communicate effectively with millennials, from a millennial.
Read MoreTags: Communication, marketing, Millennials
June 18, 2014
Research With Kellogg, CBS Shows Fragmentation Hasn’t Weakened Effects Steve forwarded this article to me (Left Brain) just yesterday. I was reading with baited breath to find the weakness in the study. I can’t. The truth is that long-term advertising …
Read MoreTags: Advertising, theory
May 30, 2014
Friends, it’s true. I work in the industry and I believe 90% of advertising is pollution. Gasp! “We have the best price, the best performance, the best services, blah, blah, blah…” We’ve heard these lines repetitively and they have been used so much, weather true or not, they feel like lies. Double gasp!
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