July 10, 2014

Agency Blog

Everything I know about branding I learned from Star Trek

Written by Steve Barker OK, I admit it. I’m a fan-boy. Used to be, if you were a Star Trek fan, a Trekkie, you were a bit of a social outcast. (Of course having your wedding in full Klingon regalia …

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Tags: Ad Agency, branding, Effective Advertising, marketing, Star Trek

May 30, 2014

Agency Blog

What is Great Advertising?

Friends, it’s true. I work in the industry and I believe 90% of advertising is pollution. Gasp! “We have the best price, the best performance, the best services, blah, blah, blah…” We’ve heard these lines repetitively and they have been used so much, weather true or not, they feel like lies. Double gasp!

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Tags: branding, Effective Advertising, Ideas that Matter