By design, many of the messages we see every day are broadly specific. Here’s a definition of broadly specific messaging – “A memorable or stirring statement that uses broad and specific elements.” For a mental picture, being broadly specific is like climbing a mountain. On the peak of the mountain sits a massive oak tree. […]
I’m always looking for marketing messages imbedded in everyday places and last weekend I found a treasure trove. First, on the flight to Dallas, Delta literally placed one in my lap. When I received my Diet Coke, the napkin under the cup almost made me laugh out loud. Then as my wife checked us […]
Imagine, if you will, a friendly neighborhood stop sign. Maybe it’s the stop sign leading out of the neighborhood in which you live. Now imagine that there is a cow standing at that stop sign. You pull your car along side the brown bovine, mostly confused, but sort of chuckling inside. You realize there is […]
Well it’s happening again. A new logo has been released into the wild and the lions are having a field day. With the advent of the State of Tennessee releasing their new logo and the ensuing media storm that followed it reminded me of a blog post I wrote a while back. So welcome to my version of Throwback […]
Written by Steve Barker OK, I admit it. I’m a fan-boy. Used to be, if you were a Star Trek fan, a Trekkie, you were a bit of a social outcast. (Of course having your wedding in full Klingon regalia and in their native tongue will still qualify you for that.) But something has changed […]
Friends, it's true. I work in the industry and I believe 90% of advertising is pollution. Gasp! "We have the best price, the best performance, the best services, blah, blah, blah…" We've heard these lines repetitively and they have been used so much, weather true or not, they feel like lies. Double gasp!