Archives of #branding

A Broadly Specific Design

By design, many of the messages we see every day are broadly specific. Here’s a definition of broadly specific messaging – “A memorable or stirring statement that uses broad and specific elements.” For a mental picture, being broadly specific is like climbing a mountain. On the peak of the mountain sits a massive oak tree. […]
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Design with an egg and text on it

Marketing. It’s not just for breakfast anymore.

  I’m always looking for marketing messages imbedded in everyday places and last weekend I found a treasure trove. First, on the flight to Dallas, Delta literally placed one in my lap. When I received my Diet Coke, the napkin under the cup almost made me laugh out loud. Then as my wife checked us […]
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What is Great Advertising?

Friends, it's true. I work in the industry and I believe 90% of advertising is pollution. Gasp! "We have the best price, the best performance, the best services, blah, blah, blah…" We've heard these lines repetitively and they have been used so much, weather true or not, they feel like lies. Double gasp!
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