Are you a Dentist? A Lawyer? Do you own a local coffee shop? Perhaps you’re a photographer that finds clients locally. These professions, and many more, rely on searchers finding them on search engines such as Google. You may not know it, but according to Google’s research studies, “4 in 5 consumers use search engines to find local information.” That’s staggering. 80% of your prospects have tried (and in some cases failed) to find you online! Local SEO gives us a methodology to follow in which we can help those customers to find you.
What does that mean? How does Local SEO help customers find you? Well, quite simply put, it’s marketing. As far as it is from traditional marketing, it’s very much the same. We are still trying to get your company in front of potential customers and do it in a better way than your competitors. Local SEO is a highly effective way to do those things. What makes it different? It’s digital.
Local SEO is, if you ask me and many other digital marketers, an essential element of your marketing strategy as a local business. This is how we go about placing your website on search engines for the keywords your customers are searching, showing up in Google Maps when people say search things like, “dentist near me” or “pest control near me.” By implementing a variety of strategies, we’re able to position ourselves (in many cases), ahead of our competitors in search. Some of those strategies include building links with local sites, business listings, blog postings, etc. Others include talking to potential customers and existing customers directly through multiple channels like social media, in-store, etc.
What’s the best strategy for your company? We’d love to talk to you about it. I think we can all agree that the worst strategy is no strategy at all.