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Do You Actually Know Your Audience?

Who is your audience? It’s one of those questions you’re guaranteed to be asked by your marketing team. We must know. But you may be thinking that it’s an unfair question because your marketing team should absolutely know your audience. Right? Yes and no. Audiences aren’t just demographics such as Male or Female, 18-24, with […]
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. . . they may have worn down the folks that actually cared to the point that they most likely said, “OK, just pick one!
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