August 11, 2016
Agency Blog, Agency News, Client News
MTEMC asked B&C to design something to make encourage and motivate the electric cooperative’s IT department. Some things just need to make a big impression. You need more than small inspirational posters with scenic sunsets or cats encouraging you to …
Read MoreTags: internal office culture, IT, Middle Tennessee, MTEMC, mural
July 7, 2016
Do you ever get tired of advertising? We don’t. But some of the most effective marketing tactics still irritate us. Yes, sometimes you’ll see one of these cliches come out of Barker & Christol, but always remember, we don’t do …
Read MoreTags: marketing pet peeves, pet peeves
June 21, 2016
Design Claustrophobia is a visual anxiety disorder in which the design has a rational fear of having no way of escaping the page or being closed-in and silenced. It frequently results in a stagnant panic attack and can be triggered …
Read MoreTags: Design, Dustin, let it breathe, white space
April 18, 2016
Advertising success, how do we do it? We’ve talked about consistency and crossing the threshold of effectiveness to get the best return on your investment. But those thoughts were mainly about the medium and not about the message. We know …
Read MoreTags: Advertising, medium, message
April 1, 2016
Agency Blog, Agency News, Client News
As a full service advertising agency Barker & Christol believes in working closely with their clients. Maybe a little too close. Their dedication and love for their clients has led them to extend an irresistible offer: move your headquarters into …
Read MoreTags: april fools, Barker & Christol, satire
February 18, 2016
5 Tips to Make Your Internship Count Here it is. The secret list you have been searching for to make your internship a success. For interns, by an intern. You made it through the interview where your prospective boss asks …
Read MoreTags: Internship
February 9, 2016
In advertising we strive to distill a client’s message to the most concise, powerful and evocative communication possible. This skill is also extremely beneficial in daily communications. With over a million words in the English language, it takes practice to be …
Read MoreTags: Barker&Christol, Communication, effective, simple
January 26, 2016
This is a candid post about trusting in one’s team. I imagine in the olden days an inscription printed above these words would read: From the Desk of J. Brooks Christol. Do you lead a team? If you’re a marketing …
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January 25, 2016
This is a blog about building your home. No, your friendly neighborhood ad agency has not gone to the dark side of building houses. We have clients that do that. No, we’re talking about building your home on the interwebs. …
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January 12, 2016
Don’t stop me if you’ve heard this one. Your brand is not your logo. It’s a truism that has become cliche in the marketing world. Your brand is what each customer, client, or employee thinks of your company beyond an …
Read MoreTags: Barker&Christol, Brand, Branding Agency, Logo
