Archives of Agency Blog

Person holding phone trying to scan a QR code

Native QR Integration: It’s About Time

“Apple is a man’s best friend,” she said. Apple release some great new functionality with iOS11 this week. I’m a marketing geek, so what caught my eye? QR Code functionality native to the Camera app! The article I read sort of glossed over it, characterizing it as cool, but otherwise pretty much, meh. I guess […]
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Social media graphic with text on chalk board

Things to Focus on With Your Social Media

Contrary to popular belief, there’s a lot of things that go into managing social media and narrowing down what you should be doing with it can turn out to be a harder task than you thought. Figuring out when to post, how much to post, what to post, and who’s going to like what you […]
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Retro Robot on a White Background

Pontifications on Chat Bots and AI in Marketing

Someone asked a question this morning on new-comer professional social networking platform Alignable regarding the efficacy of Facebook Bots. It got me thinking about a lot, from the actual use of a Bot and AI, the future of online vs human-based shopping, and the fear of a computer-driven world as we adopt AI into our […]
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Somone holding a virtual reality headset

Is Virtual Reality The Future?

Recently, my family and I picked up an HTC Vive headset for our computer… and wow! What an incredible thing. Our initial reaction was that we were blown away. In fact, “blown away” is a common reaction from all our guests that have used it. This is certainly not the Virtual Reality of the 90’s. […]
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Dinosaurs running from meteors

Is Social Media Marketing Dying?

Oh, you stop it. Stop it right there. Of course social media marketing isn’t going the way of the dinosaur. Now, is it still the shining centerpiece & catch-all of marketing strategies across the board? No, not exactly. When social media platforms were first used for business it was like an internet version of the […]
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Illustration of a group of people

Do You Actually Know Your Audience?

Who is your audience? It’s one of those questions you’re guaranteed to be asked by your marketing team. We must know. But you may be thinking that it’s an unfair question because your marketing team should absolutely know your audience. Right? Yes and no. Audiences aren’t just demographics such as Male or Female, 18-24, with […]
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Image of a computer monitor with text on the screen

What is Local SEO

Are you a Dentist? A Lawyer? Do you own a local coffee shop? Perhaps you’re a photographer that finds clients locally. These professions, and many more, rely on searchers finding them on search engines such as Google. You may not know it, but according to Google’s research studies, “4 in 5 consumers use search engines […]
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Girl taking a photo of a wall of graffiti

Creativity Rut? 10 Easy Ways Out

 We’ve got some really creative minds at Barker & Christol. Like, award-winning, degree-holding, grade A creative brains. But even the best of the best get in a rut. So what do our folks do when their creative juices run dry? We asked and they spilled. Nap. 20 minutes a day keeps the doctor away, right? […]
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Photo of Intern Brandon

Brandon: The Spring Intern

Hey! My name is Brandon Hernandez, the latest Barker & Christol intern. I am a recent graduate from Middle Tennessee State University where I received my Bachelor of Science degree in Advertising, along with minors in Marketing and Sociology. Before we get into explaining how my passion for the advertising industry came to be, let […]
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